Where is CraftersBuzz Traffic Coming From?
CraftersBuzz Traffic Coming From?
Average traffic as of June 2006
is just over 2,000 people a day with the average page views at
about 20, that is 40,000 page views every day. With just over 5,000
craft items on the website, it's a fair bet that your items are
being viewed every day.
CraftersBuzz gets about half
of its traffic from search engines and online means. The traffic is
divided between google, msn, yahoo, aol, ask.com and about 10
smaller search engines.
A substantial investment has
been made in google ads to drive customers to the site,
especially during the holiday season. We can never guarantee that
anyone will buy any particular item, but we are doing our part to
make sure people get to your ads. (Make sure your ads are as
good as they can be, see maximizing ad potential)
Some of the traffic is
generated by crafters posting links to their gallery on posting
boards and forums. This gives advertisers a free place to show off
their products and get new customers to the entire website to
see everyone's items.
A large percentage of traffic
is generated from outside print advertising in newspapers,
magazines and via direct mail.
Our brochures are mailed to
wholesalers, craft retailers, crafters, craft show attendees and
other people we believe will be potential buyers for the
advertised products. Our direct mailings are generally small and
limited to a few thousand people at a time. But that is large in
comparison to the number of advertisers we have on the website.
We also have several
hundred of our own websites and our own text based ad
system that runs from http://bumblebeeads.com.
This allows us to run millions of ad impressions a day
without paying a company like google or yahoo. With our own
company owned websites far exceeding 100 million pages,
we have a great stream of traffic that we can be directed to any
feature on this website.
Additionally, we have hundreds
of customer websites that are just parked on our servers as part
of our free parking service in our domain
sales. Each of these sites can
include ads for CraftersBuzz.
Because our base is so large, we
can generate traffic from many sources. This is something that an
individual website could not do without spending large amounts of
money on advertising and even more to maintain traffic flows. We
would not be able to drive the traffic to the site without our
hosting network and company owned websites.
Our support structure gives every advertiser
the benefit of our entire network resources. And best of all...
We have found that getting
traffic to a craft website is not as easy as we had anticipated.
We have many sites that produce 10 times the daily traffic as
CraftersBuzz with almost no effort. But all the effort here is
well worth it. We have a great group of people listing items and
very satisfied buyers. The site is growing in popularity and
we have generated many hosting clients as a result of them
finding us through the craft industry.
Contrary to popular belief, traffic does not just happen - you have to work for it. We continue
to make a strong effort to drive buyers and crafters to this
website and watch it grow.
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