Keywords for Crafters Ads
Keywords in Ads
As a hosting company we are
asked almost certainly on a daily basis, "where do I put the
keywords for the search engine?" And although it would be
nice if we could tell Mr. Google or Mr. Yahoo that we want to be
number 1 under the term "Crafts," unfortunately, the
real world it just does not work that way.
A quick search for crafts
yielded 267 million pages. The odds of being number 1 or even
showing up in the results are less than your chances of winning
the "Power Ball Multi State Lottery."
If that is the case then how
do people find your pages?
It is more likely that you
will be number 1 for more complex search strings, such as "Crafts
by Joe's Woodworking" or some other string of words likely
to appear in your ad. For this reason, it is critical to have good descriptions with
at least 100 words or more. And, yes that takes more time but, it
takes work to make money so get to it!
Most people believe that
potential customers are searching for one or 2 words. The list
below is a random sample of some keyword searches on a random day.
Each is followed by the actual page that google, yahoo or MSN
sent the person to.
This is to show you that
people are finding your ads and that it will take some effort to
write descriptions that are appealing to the search engines and
to customers searching the craftersbuzz database, which
incidentally is considerably smaller than googles'.
This table is not intended to
show you what keywords to include in your descriptions, but
rather to show you that any words you include are potential
keywords and can bring in traffic. If you only have a few words
in a description, it is likely that the ad will never be viewed.
Since much of the craftersbuzz traffic is redirected to the
sellers website, it is in your bet interest to make the
descriptions as long and descriptive as possible.